To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality, Quantity and Results
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Search Engine Optimization (SEO)
SEO – The process with the goal to put web page into the first Google search results page using most frequently used keywords, thus attracting more users to the web page.
For example, searching for birthday gift, on Google page you input “Gifts for men, “Gifts for women, “Birthday Gifts” or similar keywords, Google generates 10 results – web pages which are shown on the first search result page.
Are 10 different web pages, not enough for user to find an appropriate gift? Totally enough. There is a strong, yet simple expression – if your web page is not on the first Google search results page, then it doesn’t exist to clients.